About Me

I specialize in brand design and strategy, whether you're launching a new brand or elevating an existing one. Together, we'll create a distinctive brand identity, complete with intuitive guidelines your team can easily implement.

​

Crafting a compelling brand story requires a thoughtful strategy—how your story unfolds, progresses, and aligns with your business values is key to its success. When I work with a brand, I put myself in your shoes and make sure to meet your specific needs. I start with big-picture strategies and break them down into practical, ready-to-use ideas. Every design and strategy is meaningful and tailored to fit your brand.

​

With my background in Marketing and Market Insights, I've worked with clients from Unilever, Pandora, L'Oreal, among others. I can guide you through the complexities of growing your business, using innovative strategies to effectively engage and capture your audience.

​

Currently based in Amsterdam, I have experience working in the Netherlands, Germany, Singapore, and the US, with colleagues and clients from around the world.

 

Languages I speak: English, Romanian and French.